Why Couples Say They Can't Afford Your Wedding Services { Such good points }

Namwedding
May 29, 2016
1 min read

At some point or another, most of us have dealt with an engaged couple who is on a budget when selling our wedding services or products. RIGHT? And nothing stings more than when they tell you they love your work, but just can't afford it. "FACEPALM" I know I've been there. Now the question arises ...

They can't or they won't?

As consumers, we pay for what we value. It's all about priorities and choices. Your job is to market to those that already value your type of service, while also expressing the benefits they'll get from it (see next).

They don't know your value

Couples will be focused on price until you get them to focus on something else more important, such as what they get when they hire you or buy from you. In order for them to justify your higher pricing, they need to believe that the benefits of working with you outweigh the cost to get it.

Your brand look says "cheap"

Consumers do judge a book by its cover. If the first impression your visual brand gives off isn't consistent with the rates you're charging, couples will have sticker shock. An outdated logo, a busy do-it-yourself website and inconsistent graphics all scream "amateur." And no couple is going to pay top rates to someone they perceive to be a hobbyist or novice.